CROSS-CULTURAL COMMUNICATION IN ORGANIZATIONS (2 DAYS)

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This training is especially recommended for:

  • companies and multinational teams which face communication problems
  • multinational organizations which need support or want to boost their growth
  • multicultural teams which are only starting to form
  • CEOs, managers and leaders who want to understand various cultural differences and the difficulties which those differences may cause in their organizations
  • everyone who wants to understand how national cultures influence organizational cultures


This training offers many benefits:

  • you will find out to which things pay attention in cross-cultural communication
  • you will get to know about cultural differences which derive from certain mental and linguistic structures
  • you will learn how to function in the organizations with various levels of hierarchies
  • you will find out how to succeed in cross-cultural verbal and non-verbal communication


More and more organizations today are multinational companies which develop thanks to international contacts. This is why we frequently need to find answers to the following questions:  

  • How to find the right channel of communication with your boss, co-worker or client who comes from a different culture?
  • How to understand not only their words but also intentions?
  • What happens when we think in stereotypes?
  • And what do we need to know about hierarchy in a multinational organization?

Here is a sample program which you will complete during the training:

1.    Multiculturalism – what is it and what does it mean for us?

  • Culture, non-culture, anti-culture – from peace to conflict
  • Cultural differences – where do they derive from?
  • Multiculturalism and Cross-culturalism – organization types
  • Global village – from McLuhan to Zuckerberg

2.    Thoughts and words – we get to know about basic cultural factors and how they work in organizational practice:

  • Universal linguistics – on semantic fields and why bread becomes a seal
  • Ty, Wy, You, Vous – on various linguistic forms in cross-cultural communication
  • Modes, tenses, modals – on  psycholinguistic perception of reality
  • ‚Universal language of organizations’ – how languages influence the quality of business

3.    Cultural patterns and the rules of effective communication in multicultural organizations:

  • Strategies of communication – verbal and non-verbal communication
  • Time –  perception of time in various cultures
  • Space –  proxemic patterns in various cultures
  • Emotions – expressing oneself in various cultures

4.    Face to face – how to convey your message according to your intention with regard to various cultural patterns:

  • ‚To keep one’s face’, ‚to lose one’s face’, ‚face to face’ – on the concept of ‚face’ in Western and Eastern cultures
  • Signs, signals, symbols – arbitrarity in non-verbal communication
  • Direct and indirect communication – differences, problems, case studies

5.    Cultural stereotypes – on how they function in everyday life and in organizations:

  • Conscious and unconscious level of stereotypes
  • Influence of language on how stereotypes are created and reinforced
  • Are all stereotypes bad? – On the methods of cross-cultural manipulation
  • Strategies of sustaining self-stereotypes and heterostereotypes

6.    How to understand other cultures – on the dimensions of national and organizational cultures (based on the theory of Geert Hofstede):

  • Power Distance Index (PDI)
  • Individualism vs. Collectivism (IDV)
  • Femininity vs. Masculinity (MAS)
  • Uncertainty Avoidance Index (UAI)
  • Indulgence vs. Restraint (IND)
  • Poland vs. other countries in the structure of organizational cultures

7.    Melting pot – on (multi)cultural pragmatism:

  • Functioning in multinational organizations – case studies, focus studies
  • Cross-cultural differences changed into assets
  • Information flow in multinational organizations
  • Cultural sensitivity and good relationship with clients/business partners
  • Synthetic summary of training contents

Target group: The training is primarily addressed to people who work for multinational companies and want to find out more about the rules determining cross-cultural communication in organizations.

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